Signs are good for new partnership
Barrus has partnered with Z Nautic Group to introduce Zodiac and Bombard to its growing portfolio of Marine Leisure products, with exclusive distribution of the full range in the UK and Northern Ireland.
“The range of Zodiac and Bombard RIBs has been a long-anticipated addition to our portfolio,” commented Ben Allen, General Manager for the Marine Leisure Division, E.P. Barrus Ltd. “We are following Brunswick’s strategic partnership with Z Nautic in an effort to streamline our range of inflatables and deliver strong, premium brands to our customer base”.
As market leaders in the design and manufacture of high-quality RIBs and inflatable boats, the Zodiac and Bombard ranges complement Mercury and Mariner outboards enabling Barrus to offer the most technically advanced boat and engine packages to the leisure and commercial user.
François Renault, EMEA Export Sales Director for Z Nautic Group said, “We have big ambitions for Zodiac in the UK and would therefore like to take advantage of the synergy between Barrus & Zodiac which include over 220 years of combined experience, Barrus’s logistical expertise, the existing dealer network and Z Nautic renewed product range.”
Barrus will be securing authorised dealers within the UK whilst supporting its existing network thereby strengthening the existing worldwide Zodiac Nautic dealer network. To support UK sales and build the brand profile further, the product catalogue is currently being produced in English and stock will be held in the UK to meet customer demand.
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