Better Search for Seawork online
Working with Funnelback’s world-leading search engine technology, Mercator Media, parent company of Seawork, has launched a new and improved online search facility that provides users with more relevant results, faster.
‘Mercator Search’ has initially been rolled out across the company’s seven main business-to-business magazine and exhibition websites. Andrew Webster, Managing Director of Mercator, commented, “Any business looking for information on which to base a decision is faced with a bottomless pit of online information. Our new search facility delivers faster, more accurate results. It incorporates features such as precise key word searches, ‘faceting’ for quickly refining search results by category or brand, as well as intuitive ‘type ahead’ suggestions. It will enable users to locate the information they want with fewer keystrokes and guide them to use the most effective route of questioning to meet their needs.”
Mercator Search also allows advertisers to sponsor keywords, directory categories and relevant search results pages. This ensures high visibility to a targeted audience and maximises ‘click-throughs’ at a measurable cost.Webster concluded: “We are constantly developing our products and services and this significant investment demonstrates how Mercator intends to keep relevant for our clients”.
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