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Mastervolt is first in the line for 2009
16 Jul 2008
Mastervolt has certainly been quick to mark its place for next year, but, as sales manager David Melville explains, it is worth the effort. 'We showcased our power management system at Seawork this year and had a very productive event. The company has a particularly niche market it needs to reach, and Seawork is a very effective way to do just that.'
Mr Melville goes on to explain that Mastervolt UK, being part of an international group of companies, has found a good match with Seawork, which has an international flavour itself.
'A lot of the boats that come in from companies like Damen are already fitted with Mastervolt power electronics. This means that it has an unseen benefit that reflects on the whole of Mastervolt International,' he adds.
In fact Seawork is one of only four shows in the UK which make the Mastervolt calendar of appearances - it is valued as a 'business to business event'.
'Seawork has always been an important part of our marketing strategy' concludes Mr Melville.
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